How to Buy Boxer Shares in 2025: A Factual and Informative Guide

Boxer Retail Limited, one of South Africa’s leading discount supermarket chains, is set to be publicly listed on the Johannesburg Stock Exchange (JSE) in late 2024, with trading continuing into 2025. This presents an exciting opportunity for investors to buy shares in a company positioned for growth in the discount retail sector. This guide explains how to buy Boxer shares in 2025, covering the basics, platforms, and key considerations.

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About Boxer Retail Limited

Founded in 1977 in KwaZulu-Natal, Boxer has grown to become “Africa’s Favourite Discount Supermarket,” operating stores across South Africa and Eswatini. Acquired by Pick n Pay in 2002, Boxer is expanding its footprint aggressively, aiming to tap into a ZAR106 billion market opportunity in underserved areas. The company plans to raise between R8 billion and R8.5 billion through its IPO, offering about 40% of its shares to the public while Pick n Pay retains majority ownership.

Step 1: Understand What Buying Shares Means

When you buy shares in Boxer, you become a part-owner of the company. Your investment value will fluctuate based on the company’s financial performance and broader market conditions. Shares may also pay dividends, providing income alongside potential capital gains. It’s important to understand that investing in shares carries risks, including loss of capital.

Step 2: Choose a Brokerage Platform

To buy Boxer shares, you must open an account with a brokerage platform that provides access to the JSE. Some popular South African platforms include:

• EasyEquities: A user-friendly platform ideal for beginners, offering low fees and the ability to submit an Expression of Interest (EOI) for new listings like Boxer. EasyEquities allows investors to participate in IPOs and receive shares directly in their accounts without brokerage fees.
• Standard Bank Online Share Trading: Suitable for existing Standard Bank customers, offering seamless integration with banking services.
• FNB Share Investing: Convenient for FNB customers, providing access to JSE shares with competitive fees.

Research these platforms to find one that suits your investing style, fee preferences, and ease of use.

Step 3: Fund Your Brokerage Account

Once you’ve selected a platform, you need to deposit funds into your brokerage account. This money will be used to purchase Boxer shares when they become available. Most platforms allow bank transfers or debit orders for funding.

Step 4: Submit an Expression of Interest (EOI)

Before the official listing date, platforms like EasyEquities allow investors to submit an Expression of Interest for Boxer shares. This is a non-binding indication of how many shares you want to buy at the IPO price range, which was between R42 and R54 per share during the bookbuild process. Shares are allocated based on demand and availability, often on a pro-rata basis.

Step 5: Monitor the Listing and Place Your Order

Boxer’s shares were scheduled to list on the JSE on 28 November 2024, with a secondary listing on the A2X exchange. After the IPO, shares can be bought and sold on the open market through your brokerage platform at prevailing market prices. As of mid-2025, Boxer shares have traded around R60 to R74 per share, reflecting market demand and company performance.

Step 6: Keep Track of Your Investment

After purchasing Boxer shares, monitor company announcements, financial results, and market trends. Boxer’s growth strategy includes expanding its store network, improving supply chains, and enhancing customer loyalty programs, which may influence share value.

Important Considerations

• Risks: Share prices can fluctuate due to market conditions and company performance.
• Brokerage Fees: Understand the fees your platform charges for buying and selling shares.
• Dividend Policy: Boxer may pay dividends, but this is subject to company profits and board decisions.
• Majority Ownership: Pick n Pay retains a majority stake (60-65%), which may affect shareholder influence.

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Opportunity

Buying Boxer shares in 2025 involves opening a brokerage account, funding it, submitting an Expression of Interest during the IPO phase if available, and then trading shares on the JSE. Platforms like EasyEquities make this process accessible for retail investors with low fees and user-friendly interfaces.

Disclaimer: This article is for informational purposes only and does not constitute financial advice. Investing in shares involves risks. Consult a qualified financial advisor before making investment decisions.