Gauteng’s Bold Presence at WTM Africa 2025

Gauteng Concludes a Monumental Showcase at WTM Africa 2025

The Gauteng Tourism Authority (GTA) has wrapped up a successful and impactful participation at the 2025 World Travel Market (WTM) Africa in Cape Town, held from April 9–11, 2025, at the Cape Town International Convention Centre (CTICC). This year’s edition of WTM Africa provided Gauteng with an ideal platform to showcase the province’s multifaceted tourism offerings, emphasizing its unique blend of business, sports, culture, and local entrepreneurship.

As Gauteng continues to position itself as a leading global destination, the GTA’s stand captured the attention of thousands of industry professionals, media representatives, and potential tourists. The province’s engaging activations, alongside the strategic involvement of local SMMEs (Small, Medium, and Micro Enterprises), demonstrated the growing importance of supporting local businesses while simultaneously promoting Gauteng as a powerhouse in business and tourism.

A Winning Formula: Celebrating Gauteng’s Dynamic Offerings

Gauteng’s participation at WTM Africa 2025 revolved around three core pillars: business tourism, sports tourism, and musical tourism. Each aspect was represented through innovative activations that showcased the province’s rich cultural heritage, vibrant music scene, and world-class sporting infrastructure.

Gauteng’s Key Highlights at WTM Africa 2025

• Amapiano Music Activation: The globally acclaimed Amapiano music genre, which originated in Gauteng, took center stage through live performances and immersive experiences led by renowned artists like DJ Kabza De Small. This musical activation highlighted the province’s role as the global home of Amapiano music, offering attendees a chance to experience the rhythm and energy of Gauteng’s music scene.
• Gauteng’s Sporting Legacy: With iconic sporting venues like FNB Stadium (Soccer City), Loftus Versfeld Stadium, and Ellis Park, Gauteng’s sporting infrastructure was showcased in full force. The Golf Virtual Reality Activation allowed attendees to explore Gauteng’s world-class golf courses, while sports tourism routes covering the SA Sports Hall of Fame and other sporting landmarks offered a deeper understanding of the province’s rich sporting heritage.
• G20 Summit in Gauteng: The announcement that Gauteng will host the G20 Summit in November 2025 was a major talking point. The GTA leveraged this high-profile event to highlight the province’s potential as a premier business destination, attracting attention from international buyers and global industry leaders.

SMMEs: Empowering Local Entrepreneurs at WTM Africa

The GTA placed a strong emphasis on empowering local businesses and entrepreneurs at WTM Africa 2025. Several SMMEs participated in the Gauteng stand, receiving a valuable platform to showcase their products and services to a global audience. From local tour operators to craft businesses, these SMMEs had the opportunity to engage directly with international buyers, tourism industry professionals, and media.

The inclusion of SMMEs in the GTA’s showcase was a testament to the GTA’s ongoing efforts to drive inclusive economic growth and support businesses from previously disadvantaged communities. Through such initiatives, Gauteng is ensuring that its tourism sector remains accessible to all entrepreneurs, creating long-term opportunities and diversifying revenue streams for local businesses.

The SMMEs enjoyed key benefits during the event:

• One-on-one meetings with international buyers and potential partners
• Networking opportunities with media and tourism professionals
• Increased exposure and visibility in the global tourism market
• Direct engagement with key stakeholders in the tourism industry

Positive Feedback and Strong Global Engagement

The engagement at the Gauteng stand was nothing short of extraordinary. Thousands of visitors attended the stand throughout the event, with many expressing admiration for the province’s innovative activations and diverse tourism offerings. Feedback from visitors highlighted Gauteng’s ability to seamlessly combine business, culture, and sports into one unique destination.

Social media buzz surrounding the event further amplified Gauteng’s presence, with real-time updates and engaging content shared across Instagram, Twitter, and LinkedIn. Hashtags like #GautengMeansBusiness, #VisitGauteng, and #WTMAfrica2025 trended throughout the event, driving global awareness and further cementing Gauteng’s role as a leading player in the global tourism and business sectors.

Gauteng’s CAF Champions League Victory as a Tourism Marketing Win

In an exciting development that aligns with the province’s branding efforts, Gauteng has also recently celebrated a major win in the CAF Champions League. As stated in the official media release, the province’s top football teams, Orlando Pirates and Mamelodi Sundowns, delivered spectacular performances both at home and abroad, earning respect and admiration from fans and media across the continent.

The GTA, in collaboration with key partners such as Constitution Hill, Gautrain, and the Cradle of Humankind, used the success of Gauteng’s football teams to reinforce the province’s image as “The Home of Champions” and Africa’s leading sports entertainment destination. The marketing of Gauteng’s #SportingGP tourism route was significantly boosted by the football teams’ triumphs, and these developments are expected to attract further interest in sports tourism, leveraging the passion for football and other sports in the province.

These recent successes in sports are not just moments of pride but also valuable assets in the marketing mix for Gauteng. As Sthembiso Dlamini, GTA CEO, explained, the performances of these football teams reflect Gauteng’s commitment to mainstreaming sports tourism as a core element of the province’s tourism marketing strategy. This is particularly important in light of the upcoming G20 summit, where the #SportingGP and #MusicalGP routes will take center stage, attracting a global audience to Gauteng’s rich sporting and musical heritage.

Continuing the Momentum Post-WTM Africa 2025

With WTM Africa 2025 now concluded, the GTA is already looking ahead to the next steps in promoting Gauteng as a global business, sports, and cultural destination. The G20 summit in November 2025 will serve as a key milestone for the province, and the GTA will continue to capitalize on its role as the host province for this prestigious event to drive tourism, investment, and international exposure.

Gauteng’s participation at WTM Africa 2025 has not only enhanced the province’s visibility but also created valuable opportunities for local businesses, particularly SMMEs, to thrive in the global tourism market. As the province builds on this momentum, it remains committed to fostering an inclusive and sustainable tourism industry that empowers local entrepreneurs, celebrates its rich culture, and attracts international investment.

For more information on tourism experiences in Gauteng, visit the official website: www.gauteng.net or follow the Gauteng Tourism Authority on Twitter, Instagram, and Facebook. To stay updated on all events and activities, download the Visit Gauteng mobile app from the App Store or Google Play.