Gambling Industry Employment Statistics
The gambling industry in South Africa is more than a pastime—it’s a powerful engine for job creation and economic development. From glitzy casinos to the rapidly growing world of online betting, this sector plays a major role in shaping employment across the country. In this article, we take an in-depth look at gambling industry employment statistics, shedding light on how this industry supports thousands of jobs and contributes to South Africa’s economic landscape.
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The Gambling Industry at a Glance
South Africa has one of the most well-regulated gambling industries in Africa. According to the National Gambling Board (NGB), the sector generated over R34 billion in gross gambling revenue during the 2022/2023 financial year. But beyond the billions in revenue, the industry’s impact is best measured by its contribution to employment.
Across casinos, limited payout machines (LPMs), bingo halls, and betting outlets—including online platforms—the gambling sector directly employs over 29,000 people nationwide. This figure demonstrates the vital role the industry plays in job creation and workforce development.
Breaking Down the Gambling Industry Employment Statistics
Understanding the numbers behind gambling industry employment statistics offers insight into how various segments of the industry support livelihoods:
- Casinos: The largest employer in the sector, casinos account for more than 13,000 direct jobs, spanning gaming floor staff, hospitality workers, security personnel, and administrative roles.
- Betting Outlets: Retail and online sportsbooks employ over 7,000 people, with roles ranging from sales agents to digital marketers and IT support.
- Limited Payout Machines (LPMs): These machines, found in pubs and clubs, create around 5,000 jobs across operational and support services.
- Bingo: This niche yet growing segment employs roughly 3,500 people, often in urban areas with large entertainment venues.
When factoring in indirect employment—such as transport, catering, maintenance, and IT services—the total number of jobs supported by the industry is even higher.
Regional Employment Trends
Gambling industry employment statistics vary significantly by province. Gauteng, with its concentration of casinos and licensed betting outlets, leads in employment figures. KwaZulu-Natal and the Western Cape follow closely, driven by tourism and urban entertainment hubs.
Encouragingly, smaller provinces such as the Eastern Cape and Free State are seeing growth in gambling-related employment due to new investments and expanding gaming operations. These developments are particularly important for communities where formal job opportunities are limited.
The Rise of Online Gambling and Tech Jobs
One of the biggest shifts in recent years has been the rise of online gambling, which has created a new class of employment. Jobs in digital platforms now account for an estimated 25% of all gambling-related roles, according to the South African Bookmakers Association (SABA).
These include roles in:
- Web development and user experience (UX)
- Digital marketing and social media
- Data analysis and cybersecurity
- Online customer support and compliance
This digital shift is helping South Africa’s tech ecosystem grow, especially among young professionals entering the workforce.
Investing in Skills Development
As the industry evolves, so does the need for a skilled workforce. Companies like Tsogo Sun Gaming and Sun International have committed to internal training programmes to upskill employees in gaming operations, hospitality, and customer service.
Additionally, the Gambling Sector Education and Training Authority (GSETA) offers certified training for new entrants to the industry, with a focus on empowering youth and historically disadvantaged individuals. This ensures that the sector continues to grow responsibly and inclusively.
Balancing Growth with Responsibility
While gambling industry employment statistics show significant economic and employment benefits, it’s important to address the potential risks. Gambling addiction and financial distress remain concerns, and the industry is required to implement responsible gambling initiatives.
Organisations like the South African Responsible Gambling Foundation (SARGF) offer free counselling services and run national awareness campaigns. These efforts help balance the economic benefits of gambling with the need to protect public health and wellbeing.
Final Thoughts
South Africa’s Gambling Industry Employment Statistics offer a clear picture of a sector that not only entertains but empowers. With over 29,000 direct jobs and many more indirectly supported, the gambling industry plays a crucial role in the national economy. From traditional casinos to online platforms, this dynamic sector continues to evolve, opening up new opportunities for workers across a range of skills.
As long as the industry maintains its commitment to responsible gambling, transparency, and skills development, its contribution to South Africa’s workforce and economy is likely to grow even stronger in the years ahead.