Nedbank Cup sponsors, Nedbank recently unveiled a brand new and first-of-its-kind content hub in South Africa, Ya Rona House. According to the statement from the Ke Yona sponsors, Nedbank and Levergy PR, the Ya Rona House is Mzansi’s first fully-fledged creator house based in Johannesburg.
Positioned as the ultimate intersection between sports, entertainment, and culture, Ya Rona House is attached to this year’s Nedbank Cup – South Africa’s biggest knockout football tournament.
According to a press statement dispatched to Gauteng News, the Ya Rona House was designed in the guise of the TikTok-style creator houses as seen in America and Europe. Moreover, it will feature some of South Africa’s top creator talent. True to its name, which translates to ‘our house’, the space will provide guests with some of the most innovative experiences seen in local football.
Nedbank Ya Rona House Features Top Content Creators
The statement further reveals that with an injection of gaming, fashion, food, and music, die-hard football fans will experience football like never before. Be it creating social media content alongside the likes of Primo and Nqobile Khwezi, cooking up a storm with Chef Benny, or challenging football legends like Siphiwe Tshabalala and Teko Modise in an accuracy challenge, football fanatics will stand a chance to be part of the action and connect with their love for football most excitingly.
Nedbank’s Group Executive of Marketing and Corporate Affairs Khensani Nobanda believes they are elevating the excitement of the tournament and placing their fans at the centre. “Ya Rona House takes the fan experience beyond the beautiful game and will encompass a myriad of engaging experiences, ensuring that every moment is a celebration of all South Africans,” said Nobanda.
“At Nedbank, our priority is to provide leading delightful experiences to clients, and Ya Rona House is a demonstration of this focus.”
The Idea Behind the Launch of Nedbank Ya Rona House
Per the media release, the unveiling of the Ya Rona House is a hotspot where football culture meets lifestyle vibes, creating an electrifying atmosphere that appeals to a diverse audience.
“From immersive content creation sessions to interactive fan experiences, Ya Rona House showcases the best of South African football alongside a curated selection of lifestyle offerings, ensuring that there’s something for everyone to enjoy,” reads the statement.
“Join in the celebration of the spirit of Ke Yona, Ya Rona, and embrace the magic that makes the Nedbank Cup truly unique. Participate in weekly Nedbank Cup activities using your Nedbank MiGoals Plus Account and Stokvel Account for your chance to access the ultimate fan experiences at Ya Rona House, during the tournament’s match weekends.”
With defending champions Orlando Pirates, Mamelodi Sundowns, Stellenbosch FC, and Chippa United in the semi-finals, fans have a lot to win as well.
“If your team wins the Nedbank Cup, so will you – because for the 1st time ever, fans will stand a chance to win their share of R5 million in cash and other weekly prizes. For more information, visit nedbankcup.co.za to embark on your path to glory. Nedbank Cup 2024. Ke Yona Ya Rona. The one that belongs to us all.”
Meanwhile, this publication reported that Ke Yona ambassador and Kaizer Chiefs legend, Tshabalala expressed delight in the tournament thus far.
“It’s been a great one so far and from an organisational point of view, one has to give credit to Nedbank for the great job they’ve been doing for 17 years in a row. The tournament keeps growing and also Nedbank has invested over 20 million in prize money available, only for this year’s tourney.”
Related: Nedbank Cup: Sundowns Avoid Pirates In Semi-Final Draw