Unlock Massive Savings with Month-Long Promotions on Essential Products
As Black Friday approaches, retailers across South Africa are gearing up to offer shoppers enticing deals. This year, Makro and Game, both under Massmart, have announced a month-long promotion for Black Friday 2024, aiming to cater to the needs of financially savvy consumers. With discounts across various categories, these promotions are set to provide customers with significant savings.
Extended Shopping Opportunities
According to Massmart, the decision to extend Black Friday promotions for the entire month stems from positive feedback received from customers last year. Andrew Stein, the vice president of group marketing at Massmart, stated, “In a year fraught with financial pressure, our Black Friday promotions will offer customers the opportunity to access deep discounts on a wide range of products that are relevant to their specific needs.”
What’s on Offer?
This year, customers can look forward to:
Game’s Unmissable Discounts
- Electronics: Enjoy over 40% off entry-level laptops and discounts of up to R2,000 off entry-level smartphones.
- Sporting Goods: Selected items will see discounts of up to 60%.
- Homeware: Save up to 50% on cookware and luggage items.
Stein also mentioned that 75% of Game customers plan to increase their spending this Black Friday compared to last year, reflecting a shift towards careful planning and deal-savvy purchasing.
Makro’s Bulk Savings
Makro customers can expect great value on bulk purchases, perfect for year-end festivities and back-to-school shopping. Promotions include:
- Discounts on 24-pack toilet rolls and 6-packs of long-life milk.
- Significant savings on liquor, electronics, and health and fitness equipment.
- Up to 40% off on the latest QLED TVs and home gym equipment.
Builders’ Discount Bonanza
Builders will also be joining in on the Black Friday action, offering discounts of 20% to 70% on essential DIY items such as:
- Water tanks, LED lights, ladders, security gates, and air conditioning units.
- These promotions are perfect for homeowners looking to tackle maintenance and improvement projects during the holiday season.
Cash & Carry Deals for Traders
For traders and independent retail outlet owners, Jumbo Cash & Carry will offer discounts on snacks, toiletries, and basic groceries. This initiative aims to ensure that traders are well-stocked for the festive trading period.
When to Shop?
The Black Friday deals will be available both online and in-store, while stocks last. Here’s a quick look at the promotional dates:
- Game: 29 Oct – 11 Nov
- Makro: 27 Oct – 3 Nov
- Builders: 4–10 Nov
- Cash & Carry Food: 11–17 Nov
- Cash & Carry Liquor: 21 Nov – 1 Dec
Black Friday 2024 promises to be an exciting shopping event for South African consumers, with Makro and Game leading the way with their month-long promotions. Be sure to plan your shopping ahead and take advantage of the incredible deals available.
Also read: When is Black Friday 2024: A List of Shops To Lookout For