South Africa is looking forward to the welcome privilege of hosting the 15th BRICS Summit this year. Officials from four of the most promising developing nations: Chinese President Xi Jinping, Brazilian President Luiz Inacio Lula da Silva, and Indian Prime Minister Narendra Modi will be gathering with President Cyril Ramaposa at the BRICS summit in Johannesburg between 22 and 24 August.

    The theme of the BRICS Summit will be “BRICS and Africa,” where the countries will discuss the opportunities available to build relationships and collaborate with the continent. Together, the BRICS nations make up 40% of the world’s population and Africa is set to be the stage for the next wave of international growth. China’s foreign affairs office said BRICS wants to…

    “reform global governance systems (to) increase the representation … of developing countries and emerging markets.”  

    The BRICS Summit Means More Tourism and Jobs for the Gauteng Province

    The Gauteng Tourism Authority (GTA) highlighted the opportunities that hosting the BRICS Summit would present for the province in this way:

     “There is no doubt that many sectors will be positively impacted from accommodation, transportation, food, security, logistics, and hospitality establishments, with the majority of them already fully booked. We are excited by the prospects of our visitors and delegates immersing themselves in our food and culinary experiences.”

    GTA
    Credit: Mayeul Akpovi – Johannesburg in Motion

    “[The] summit will bring[s] together Heads of State and from the BRICS countries, ministers, government officials, and support staff, as well as at least 25 other countries represented by their Presidents and ministers”.

    GTA

    The BRICS Summit will Have a Sizeable Reach and Influence on the Gauteng Province, the Country, and the Continent

    Rumours that more than 40 countries are interested in joining the coalition, so the summit will have a wide reach and influence. Representatives from these nations are also expected to be in the city of Johannesburg during the time of the summit. In addition, several spectators, business leaders, analysts, civil organisations, and members of the media, both local and international, should be making an appearance.

    According to the GTA:

    “All these people will be sleeping in the province, eating at the various venues and establishments, buying local products, interacting with our communities, and immersing themselves in our culture and way of life. These are the direct ripple effects of tourism and a growing visitor economy. It is more than just a conference or meeting room. It is social currency in action.”

    GTA

    “The formal sessions of this important gathering are expected to be spread across the major economic and business event nodes of the city region with Sandton City, Gallagher Convention Centre, Birchwood, and Montecasino, amongst others, playing host.”

    GTA

    “This bodes well for the visitor economy and business events sector in the province, as these types of high-profile events generate the much-needed jobs and tourism revenue into the economy.”

    GTA

    Top 20 Places to Visit in Gauteng.

    The GTA elaborated:

    “It is for this reason that the GTA, who is the key driver of tourism business growth initiatives in the province, is pulling out all the stops to ensure that this period showcases the best of Gauteng’s attractions to global and local visitors alike.”

    GTA
    BRICSza

    “For the GTA and many businesses in the province that rely on tourism activities and increased visitors into the province, the summit is not only about the BRICS delegates who will be here but also potentially future visits from repeat visitors once they have tasted the unique attractions that Gauteng has to offer.”

    GTA

    The BRICS Summit is a prime time for South Africans in Gauteng to put their best feet forward and showcase this multicultural, warm, and dynamic Rainbow Nation that they call their home; taking up every occasion to create a better future for all.

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